ION Raid Select

A release campaign for the new ION Raid Select flat pedal bike shoe. The communication included a campaign landing page, campaign film, social media content and printed assets.

ION is one of the market leaders in bike and surf gear, offering innovative protection for both land and sea. Outerwear to face the elements, pads to break the falls, wetsuits to keep you warm, and now the Raid Select. The shoe that lets you FEEL the control to flow.

Creative Concept & Copy / Jacob Fletcher · Film / Damien Vergez · Agency & Team / Parasol Island GmbH