Jeep® The Real Ones
Less of the Rockies Mountains and more of the Sächsische Schweiz. That’s how you sell a Jeep® in Germany.
A creative concept developed to shift the social media strategy of Jeep® Germany in 2018 – including an interactive content HUB called The Real Ones – stories, images, videos, that fans could explore online with an exclusive Jeep® membership program.
The content for the HUB was made both by content production teams, but also the Jeep® users themselves. A future-oriented content solution was developed where the members of the platform – “The Real Ones” could apply for a sponsored trip in exchange for their beautiful content.
Creative Direction & Concept / Jacob Fletcher · Jan Götze · Photography / German Roamers · Agency & Team / Parasol Island GmbH