Make an American Vote
Donald Trump was a world problem – and that is why this project happened.
This social awareness campaign aimed to activate the 9 million Americans living abroad, and educate them of the importance of their vote in the 2016 USA election. Why? Because only 12% are voting – and most don’t even bother to register.
The campaign asked the world to tag their American friends, calling on them to make a difference and cast their vote. The MAAV project consisted of the Make an American Vote identity, image film, social campaign strategy and campaign website.